A webpage and a social media profile appear on the same LCD of your laptop but are way more different than each other. Facebook has realised this fact and has brought about a new change in its features. It has integrated a sophisticated feature that can now help people to make their own Facebook page. Users can now convert their profile of Facebook into a Facebook Page within no time. The two terms are widely different; however the prime difference between the two comes from the way a page owner or profile owner socializes on the web. While profiles can have friends, Face boom pages will have ‘likes’. This has made the new introduction a lucrative and profitable feature for business owners as well as public figures.

Since Facebook is a popular site and this new feature will have viral spreading all around the web, the social media site has also published a warning message. Whenever anyone converts a profile from a page all the friends will turn into people who like the page and no content n the profile will be transferred, making them get lost. Hence it is advised to save the content in advance whenever you are planning to convert your profile into your page.

This new feature of Facebook is a sheer advancement for the social media site as it will draw attention of countless business concerns by the Facebook Page. This can help companies make a different identity that is more meaningful than having a profile. It is not a sensible idea to have a company profile in a social networking site where individuals make their profile. This new feature will help firms to make their identity more practical in Facebook.

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Facebook is truly multifaceted as it has revealed a new face recently. The Questions tool launched by Facebook in March 24^th will give a new way for business concerns to perform Q&A with customers, which they presently do through Quora, LoclMind, Yahoo Answers etc. The new feature that Facebook has incorporated in this system recently will offer a great opportunity for business houses to perform extensive market research. According to the communication strategist of Oxford Communications, Ben Grossman, companies can now outsource an array of tasks is a far more effective way than they used to do for market research through Facebook.

As per the statements of Groossman, among all the advertising forms opinions from friends and families and from the online friends who are in reality strangers, gain most importance. With the new question tool launched by the Facebook these two advertising forms will be banks on most by the companies. It is needless to say how the companies will boost their branding. They can know the petty details of each day when their revenue can reach sky high. For example, an ice cream parlor will be able to know the flavor of a week, a gymnasium can know when is the time to start of its new yoga classes. Similarly, radio station can know about a concert that can be hit during any specific season.

The best part of the new tool that the entire advertising is being done on a platform that is highly trusted and runs on a real time basis. This make ate branding process in this platform a challenge and also a sure success when done effectively.

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The micro blogging site Twitter which developed just a few years back completed its 5^th birthday recently. The co-founder of the site, Jack Dorsey tweeted for the first time in 5 years, with a crisp message reading “just setting up my twttr”. The message of Dorsey was followed by mini tweets of almost 30 billion different users as Twitter today has reached the heights of social networking sites.

Looking back in time the initial days of Twitter were of different colors and moods compared to the present state which is $ 10 billion in valuation. The site which is a magnetic one for many users is often looked at a sarcastic manner. People in mainstream media often refer Twitter and a trivial mean as it offers very little space to write. However, the service of Twitter is said to serve major role during world events and the mainstream media often uses Twitter tweets during such occasions to create news. This is not much praised by the said media platform.

This popular site has always faced the barb remarks of criticism as once it’s earning of revenue was questioned. But all such questions have got its respective replies with the growing popularity of the site and its advertising earnings.

There can be several criticisms and can be drove of mockery about the growth of Twitter and its functions and features. But the founders of the site are silent and we are hoping they might come up with a surprise again to stop the mockery for a while.

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Writing in the social media platform about your views and feelings has helped millions of people to socialize with their friends whilst being stuck in the busy professional life. But giving away of a message especially in Twitter where a tweet consists of a limited space cannot define the emotions of the writer. Perhaps this is the idea why twitter, the micro bogging site, has decided to divide its users in two broad modes; happy and unhappy.

Cornell study on tweets received through a period of 6 months differentiated the use words that describe the emotion of a writer instantly. This study of happiness that was conducted very recently has been termed as Subjective Well Being (SWB). The tweets have bee differentiated as high SWB for those who are seen to have posted active tweets. While the people who have posted passive tweets, have been designated as low SWB. It has been noticed that there is a difference of number of tweets received and send among the high and low SWB. People rated as low SWB are subject to fewer tweets sending and receiving as well. On the contrary high SWB people have high rate of tweet receiving and sending. 

It is just the introduction of this discrimination made on the basis of psychology and Twitter users have already made Happy Twitter Clubs. People might have different queries regarding this discrimination that goes beyond the discrimination like age, sex etc. It is just a form of human nature and when a website is engaged with socializing there is no harm to use applications that can define nature.

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Android users enjoy viewing restaurant reviews and ratings on Google Maps made for Androids. Now, these Google map for Andriods will be featured in Twitter as well. This is the latest development of twitter that was announced last Thursday. This new feature comes with a tag of Google Latitude and has also embedded new functionality in it. The new set of functionalities enables you to ping friends who are at nearby places in lieu of giving them a call.

In October 2010, Google added a new feature to Google maps for Andriods. This new feature helped users to read reviews from Google users and around the web, which is similar with Google desktop version. Before the announcement, users of Google Maps for Android had been facing difficulties in Google search result and on Google Hotpot , rating system like Google’s Yelp etc. The new launching helped Android users come out of this issue.  The adding up of Twitter is the latest attempt of Google to make further penetration into the world of social media. Google Hotpot nowadays is a “Promoted Trend” on the platform of Twitter. As per Adam Connors of Goggle Maps related to mobiles, this attempt was to give users larger exposure for placing recommendations.  Connors further explained the social media feature of Google Latitude.Users who are using Google latitude will enjoy additional feature to socialize as they can ping friends who are nearby. Androids will offer notifications to such users about their friend located nearby so that users can plan for a meeting place in no item.

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Social media is an open platform and companies using such a platform need to maintain privacy and security for their interest.

Companies are generally affected by the problems that usually individual users, who prefer to stay connected to social media sites, face. The major security issues that companies should address regarding the use of social media are the following:

Identity theft: There is a high chance that Administrators become infected and need to compromise with their profile login ID and passwords. Such a result is not rare for any person taking charge of the corporate account to carry out actions that include scheduling events (on social media sites like Facebook, as an example) having malware links. Similarly, a wicked user who takes possession over an account is left with the option of posting information on behalf of a company’s official profile that can lead to disastrous effects.

Infection risks: In case a company uses microblogging stes even then risks exist. Swindlers can take advantage of timeline feature present in micro blogging sites or instant messaging platforms to send information with links to malware stes.In the case of giant corporations, such an infection could produce targeted attacks designed to contaminate users' computers for the purpose of penetrating into networks and obtain confidential data. In the same way, bad links can be posted by attackers on profile walls that contribute to spread computer malware.

Needless to mention that all of the actions mention above can lead to a compromise in brand integrity. Beware of such attacks and get trained regarding social media security.

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If your Facebook ad campaign is not doing its job, it’s not because it’s terrible. It’s because it could just be doing a lot better with some simple Facebook ad tips. It’s quite a simple equation; since you’re spending money on your Facebook ads, you have to make sure that it works for you. Monitor that ad spend very closely and look at any expenses that you might have to take on. Without doing so, your campaign’s effectiveness will tank for sure. Don’t make the most common mistakes when it comes to using Facebook, follow these simple Facebook ad tips.

Split Test Your Ads

Use two sample ads and see which one scores better, don’t simply assume that Facebook doesn’t work for you. You will only get the best performance by testing things out. Try out variations by switching components of ads and see which people respond better to. Change the copy or the image and see how that works for you.

Have a Click Through Rate Threshold

Some ads will always do better than the rest, so don’t throw money at those that do worst. Treat Facebook advertising like a gladiatorial battle, it’s a survival of the fittest. Figure out what sort of click through rate you find to be acceptable and then kill off all ads that don’t match up to that threshold. Don’t waste your advertising dollars.

Use CPM

Forget cost per click, use cost per thousand impressions as a measure instead. Using this, you can find those elements that offer you the lowest cost per click. Using CPM will help you figure out which ads do well and which will help you to cut back on advertising costs better.

Keep a close eye on things

When you first use Facebook advertising, you will notice performance tail off over time. That’s because as you reach more users performance will decrease since the cost of reaching each additional user increases. So the guys that first read an ad are the most responsive ones. Once you get through the first wave, that’s it, costs will increase for sure. Monitor this metric very closely and see how the click through rate changes with time. If any decreases become evident, look at a different target group altogether. Don’t be lazy and switch off, you have to keep an eye on things at all times.

If your Facebook ad campaign is not doing its job, it’s not because it’s terrible. It’s because it could just be doing a lot better with some simple Facebook ad tips.

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The social media is a giant beast that you can use to do your bidding, and it is more than just using Twitter to say that you’ve got a sale going on. The center piece of it all is your company blog (you do have one, right?) and Twitter, LinkedIn and Facebook ties in to it. Practicing Public Relations on LinkedIn, Twitter and Facebook is a possibility, but you should pick your tools carefully and know which one of these social mediums to use at which time. The reason I say the blog should be the focal point is because you are in control of it. With LinkedIn, Twitter or Facebook, you are not the master of the kingdom and you have no control over this external network.

You have to have an element of control, and if you don’t you’re making a very big mistake indeed by using public Relations on LinkedIn, Twitter and Facebook while just flying blind. If you are using these networks without a semblance of control, you are building an asset of value that you have no control over. How does that make any sense? This digital asset could cease to be yours at any point, with no control, no analytics and no SEO benefits to be availed of. If this asset does slip away, all your hard work will have come to nothing at all. And today, we all talk about using all of these social network channels as a different form of public relations, but in the future this will not be the case. It will all be seen just as another form of PR.

Knowledge of blogging, podcasting and using RSS is very important when it comes to using public relations across the digital divide and many marketing professionals are beginning to learn the importance of these skills. If you haven’t already started to assimilate these skills, I suggest that it is time you do so because the age of social media is upon us and you cannot ignore these social networks any more than you can ignore your customers.

Practicing Public Relations on LinkedIn, Twitter and Facebook is a possibility, but you should pick your tools wisely and know which one of these social mediums to use.

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Being one of the best websites in any category is not less than a great achievement, an award. Rikhav InfoTech Pvt. Ltd. – an offshore outsourcing firm with multi talented brains that invest their creativity and logic for excelling in fields like Website designing, multimedia, social media optimization, search engine optimization, online reputation management, corporate branding and so much more. Well, we’ll just pick one piece of the cake, a large one I would say – the websites. There are over 120 blogs and websites designed by Rikhav InfoTech, out of which top 5 best ones are short listed.

The foremost website designed by Rikhav InfoTech is EnlistMedia.com – simple, clear, focused on results – and yet one amazingly marvelous information stop. EnlistMedia.com provides a wide-ranging register of well- designed blogs that are rich in content and user requirement targeted. The blogs included in the reach of EnlistMedia.com are full with information, both entertaining and factual. The popularity of these blogs and sites has quickly grown among the web users.

Investing and financial decisions can be most tedious ones to make, when there are numerous sources of information and suggestions. Prime-Targeting.com, one of the best Rikhav InfoTech blogs on finance and marketing, helps the users to make financial decisions by providing utmost valuable and latest bits of information. People around the world depend on Prime-Targeting.com, more than the banks, in case of money matters.

Next comes health and health is wealth. If the talented brains at Rikhav InfoTech could be so much concerned about financial aspects of life, would they not care for the true wealth of their followers? They do. And so, there are numerous blogs on health related information that have a key to any kind of problem that locks the health into prisons of diseases. HealthandSoul.com is one of the best designed blogs by Rikhav InfoTech – a complete dictionary of information on healthy living tips, yoga, ayurvedic and natural healing medications, herbal ways to heal diseases, and so much more.

today’s world of rapidly growing technology, how can it escape from getting covered by Rikhav InfoTech brains? There is ETechReviews.net for the same – one of the best blog for reviews on any latest update in technology, be it as small as an up-gradation in a cell phone accessory or a huge technology leap. ETechReviews.net is an icon of technological information for the world to land in.

With all the take-care about finance, health, and technology, Rikhav InfoTech is concerned about the leisure times that their followers would like to spend with their families and friends. Travel is one of the areas that are best covered by RI’s bees. If you look at the travel websites and blogs by Rikhav InfoTech, every one of them is heart- stealing. So, it is too difficult to decide upon which is the best one. I chose JourneyIdea.com because it is one of the blogs that gives optimum information on various and numerous parts of the world to travel, and you just need one idea to go on a journey. That is it.

A website or a blog is termed best not just because of the looks or the matter, but both. In fact, there are so many other factors to be taken under consideration for deciding upon a website to be the best.

Very few of the young achievers have the guts to share the mantras of their success in public. Well, it is always good to be one of the few, and Mr. Ritesh Sarvaiya – CMD Rikhav InfoTech – takes pride in being the one. This article replicates his words of wisdom and thankfulness. Let’s read it from the CMD’s desk.

My people are my success: “I have a few people in my core team who are the strongest pillars of the building that I have aimed towards the sky. I believe these pillars support me and my company so that we all reach a better height in the near future."

My vision: “I have an affinity towards using ‘vision’ repetitively, be it in speech or act. I had a vision about 4 years back, which has brought me to this stage. Well, I think it is because of this vision that the graph of me and my company’s success has accelerated in a diagonally vertical direction.”

Be Different: “Doing something in the same fashion as the others do does not guarantee your success to you in a similar manner. Being different and doing things in a different way takes you to a different and a greater level.”

Target your best: “Do not act in a way to satisfy others. You need to first satisfy yourself, if you have to excel in your work and meet your targets. Set a goal that defines the best of your abilities and no once can stop you from achieving your targets. Most of the times, the best gets masked by the rest. Don’t let that rest come in between you and your work. Decide a target and strive to quench it. And then the next target.”

Believe in yourself: “It is all about believing in yourself. No one, except yourself, can show as much belief and trust in you and your deeds. This is not to say that don’t listen to other people, but just to ensure that you don’t get disheartened by the negativity that may surround you. There is more demotivation in the world than its antonym.”

Taking risks is healthy: “If Columbus wouldn’t have taken the risk of traveling across the globe, there would have been no America. Only if you take the risk to explore the mines of new and innovative things and ways, will you achieve the diamond of success. Also, do not fear failures. It is only them who can get you known to success.”

Bring professionalism to your work: “Professionalism not only teaches you to work in an orderly manner, but also seeds inside you the merits of discipline.”

Respect the 2 Gods: “For me, the creators of my success and destiny are 2 entities – God and my Parents. Respect and love them, because it is only because of them and their blessings that you will be called a successful person one day.”